Goin BackIt's been a great 7 years in Brooklyn, but it's time for the brand to go back to where it came from. Electric Sex is relocating back to Tacoma, WA next week...it was a tough decision, but it needed to be done. Lots of plans to expand the brand as well as opening up a sneaker boutique within the next 6 to 8 months give or take.

I've met a lot of great people out here that believed in the brand and helped me get to where I am today.  I would like to thank the following folks for holding me down out here: Brina Raquipiso, Jay Morris Design, Marvin at Frsh Concepts, Ashley Woo Photography, Cindy Caroli Photography, Alberto Vargas Photography, Rebecca R Photography, Robert "Lil Bob" McCall, Kerok Kickz, Erick & Rony and the rest of the crew at The City Don't Sleep, Methods Of Flight, Jay True, All the homies in 85th: A True Underdog Story...especially Eleagle, DC, & El Padrino, Atownomas, Candace Lee Camacho, Zeps, DJ Brown 13, Turntableizm Show's whole crew, Prince Samo of World's Fair, Dan & Jon at Feltraiger, Tom Sheehan of Indecision, Janine and the Mixtape, Christina from Chi Flo...fuck, so many people I know I am forgetting.

I want to thank everyone who's ever made a purchase, entered to win a free grab bag, or liked any bullshit ideas I put on an article of clothing. This thing we are doing is far from over, it's just heading to a whole new level.

Jason Blake x Kingston Photo x ESC

We recently did a couple of lifestyle shots with Jason Blake and Kingston Photo. Jason hit me up on Instagram a while back, and told me that he was a fan of the brand and would like to do some work together. Seeing the type of work these guys have done with other independent brands, it was definitely something that we were into doing. These photos came out great, and there will be more to come in the near future.

You can check more of their work via Instagram:


JKP_1960 JKP_1963 JKP_1986 JKP_1991 JKP_2019 JKP_2043


So, we received our first Cease and Desist letter yesterday. It wasn't even that official...it was via email. I kinda hoped it would be in print, on official letterhead so I could frame it, and hang it in the office. Since it wasn't, I found a good way to present it:
I'm a little indifferent about the whole thing though. One part of me wishes we could fight this, cause I think we stand a good chance of winning, since it's an obvious parody and should be protected under the 1st Amendment. We did however decide the best action is to avoid legal costs, and took the shirt off the website. From what the letter states, they have a problem with us gaining a profit from the use of the image...I might have some plans to for this design; taking it to the streets guerilla style.


I haven't really made an official post on the new site, so here goes. It's now officially Summer, even though the weather sometimes likes to play some games with us. We just put up some new items in the Boutique, so go check them out! It's the first wave of Spring/Summer 2013...so be on the lookout for more. The GO AWOL! line will feature various Military inspired themes and designs. Coming from an ARMY background, I feel that this collection of product really speaks for me, and represents who I am as well as what made me. Speaking of the Military; we decided to expand the shop to include brands that we feel fit our aesthetic and personal mission regarding independent/underground fashion.

As you may have already noticed, we started carrying Rothco Brand Camouflage Pants and Shorts. Some of you might be wondering what does this brand have to do with independent streetwear? Well, take a good look around you...this brand creates true US Military product; product that some of your favorite companies try to emulate within their own lines. Why mess with trying to copy a tried and true product, when you can just offer it to your people instead. Military Camouflage is a staple of underground fashion; from Hardcore Punk Rock to Hip-Hop, and various crossovers in musical genres...this brand remains at the forefront of cutting edge/trendy fashion. Along with carrying Rothco, we are also opening up our Boutique to carrying other independent artists and brands; which is something I am excited about!

I am very fortunate to be working with our dude Jay True (AKA True The Ville, AKA Third Eye True). I saw Jay's work on Instagram, and wanted to work with him immediately. He's an independent artist that works in various forms of media, and I believe the work speaks for itself. Check him out on various social media platforms:

Shop: http://thirdeyetrue.bigcartel.com/
Blog: http://thirdeyetrue.tumblr.com/
Instagram: http://instagram.com/truetheville

To kick off our partnership, and future collaborations, we will be carrying his line of Snapback Hats. His hats feature the word TRUE created from hand selected vinyl laminated fabric swatch on vintage style flat bill snapback hats. Each cap is handmade, so no two pieces are identical, creating a unique individual look, which is something we at ESC strive for.

Be on the lookout for future collaborations with other independent artists and brands as we continue to build our online presence. Rest assure that we will continue to cater to the individual and never will you see the cookie cutter clothing brands that have jumped ship from independent streetwear boutiques to the fast cash of Mall Of America retail world on our site. We may run a business, and businesses operate with the goal of making money...but we believe that we have something more to offer than taking your money in exchange for uninspired/tired design concepts. We will never sellout, always staying true to our motto; RISE ABOVE, STAND ALONE.

Thanks for sticking with us and continuing to help us grow as a company. I'd like to say that I do this brand for me...but in reality, you are the ones that keep it going. Let's show the world what we are all about.


Tommy Mioli